Who did this commercial for promoting a new property development in Hong Kong? I vote this is the most impressive TV commercial showing recently. The visuals are refreshing and the song pampers my ears. We are always brain washed by client that the essential elements in a property ad are:
1. show good transportation network
2. show luxurious club house facilities
3. show grand sea view with firework
4. show good school network
5. show happy family with a kid, boy is perferable
This commerical cannot answer the above checklist. Maybe, there is nothing to sell at the moment, so the client is brave enough to run an imagery ad. I hope that is not the reason for the brith of this commerical. I google searched the information about Lohas Park, showing that Cheung Kong property is the one in charge of the first phase developement. Are they the client of this TV commerical? Emmm....I wonder. Which advertising agency did this good piece of work? Who is the film director?
Lohas in Chinese translation is 樂活族. Click here to see its meaning in Wikipedia, here is the excerpt about this term:
LOHAS = Lifestyles Of Health And Sustainability, describes an estimated $209 billion U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living. The consumers attracted to this market have been collectively referred to as Cultural Creatives and represent a sizable group in this country. According to the Natural Marketing Institute (NMI), the only source for LOHAS consumer insight and data, approximately 16% percent of the adults in the U.S., or 35 million people, are currently considered LOHAS Consumers.
3 comments:
"LOHAS = Lifestyles Of Health And Sustainability".
Wow..didn't know this meaningful term until now. I want to live a LOHAS lifestyle too! Haha.. :P
Me too, I ain't study marketing, so I know nothing about it until now. It's interesting to know such terms, they are all come form marketing studies, long time ago, there were terms like Yuppies, DINK = Double INcome without Kid...now, they all are outdated!
Information form my friend, this Lohas Park TVC was done by McCann and the film director is Alfred Hau.
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