兩個廣告同樣運用了許多視覺特效，但我還是喜歡人頭沙發魅力男，認為創意更天馬行空，畫面更有趣。 反之，Old Spice廣告，那個黑人男子的開場白說到: Hello ladies, look at your man, now back to me, now back at your man, now back to me, sadly he isn't me...以這方法標榜他的男性魅力，不太認同!
有關這個Old Spice廣告奪得法國康城廣告大獎的報導:
OLD SPICE SPOT WINS TOP PRIZE AT CANNES AD FESTIVAL
June 28, 2010
A TV commercial for Procter and Gamble’s Old Spice, titled “The Man Your Man Could Smell Like,” from Portland, OR-based Wieden+Kennedy won the coveted Grand Prix in the film category at the Cannes Lions International Advertising Festival on Saturday. The ad was selected from 3,191 entries in the film category, which had been pared down to 362 by the time the jury began its considerations. The 30-second ad, which consists of a single tracking shot, had already been a hit during this year’s Super Bowl and has been viewed more than 11 million times on YouTube (there’s even a 20-minute “making of” film about it on the video site), received much praise from jury President Mark Tutssel, who is global chief creative officer at the Leo Burnett Worldwide ad agency. “It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture,” he said.
Source of information:
http://www.studiobriefing.net/2010/06/old-spice-spot-wins-top-prize-at-cannes-ad-festival/
No comments:
Post a Comment