SPREAD (RED)

難得一見陣容這麼浩大﹑星光熠熠﹑有型而且又是國際性的活動。

(RED) 是一個支援非洲國家購買藥物, 以對抗愛滋病的行動, U2樂隊的靈魂人物Bono是發起人之一。現今這個行動越搞越大, 七月號的Vanity Fair雜誌以Africa為主題, Bono担任客席編輯, 邀得知名的攝影師Annie Leibovitz 為21位名人和政要, 拍攝了20個封面。登入(RED)的官方網站，有說明(RED) 是什麼性質的行動。

(RED) IS NOT A CHARITY, IT IS SIMPLY A BUSINESS MODEL.

我在美國最早接觸到(RED)是在GAP時裝店，見T-shirt上印有Do the (RED) thing字樣，還有Tote Bag及其他accessories, 起初還以為是GAP的宣傳活動，後來才知道參與(RED) 的商號有Armani, GAP, Ipod, American Express Card, Converse, Motorola等。(看多一點，Click 上(RED)官方網站，(RED)Blog)

Vanity Fair - The Africa Covers


Annie Leibovitz shot 21 people for 20 different covers of Vanity Fair, July issue. To find out more, click onto VANITYFAIR.COM

P.S.
1.貪高興，我買了一本Vanity Fair雜誌，我揀了哪封面? 你又喜歡哪個呢?

2. 今期拍Vanity Fair封面的攝影師Annie Leibovitz大有來頭, 原來John Lennon與Yoko Ono其中一幀經典照是她拍的, John Lennon影完那張相當日, 便被狂徒開鎗擊斃。

3. Vanity Fair, African Issue的封面意念, 在vanityfair.com裡有文章解構: For this special issue, Graydon Carter, Bono, and Annie Leibovitz collaborated on the unprecedented set of 20 covers to show a prominent group of people having a "conversation" about Africa. "It's a visual chain letter," says Leibovitz, "spreading the message from person to person to person."

4.看4月的US Weekly, 一本美國的八卦娛樂周刊,有一版細數Holloywood A to Z, 寫道: "A is for Africa - Continent favored by celebs in search of an outlet for their do-gooding (e.g. Oprah Winfrey, Angelina Jolie, Brad Pitt, U2's Bono, George Clooney, Madonna, Gwyneth Paltrow, Don Cheadle, Meg Ryan, Alicia Keys)." emmm...非洲, 正是名人展示泛濫愛心, 用以建立關心社會形象的寶地。
　
5. The(RED)Manifesto說這行動是一個Business Model, 如要交Business Study的功課，又多一個題目可寫。善哉。(RED)行動，真的有建設性。(無眨意, 真心話!)

5. 寫了一篇關於(RED)文章, 促使我今天想買件GAP (RED) T-shirt應景。上星期看過所剩無幾的倉底貨, 由US$28減到US$9.95, 本想執件! 今日再逛, 見來了批新貨, 款式跟上批一樣, 正價發售。果然, (RED)是商業活動, it is simply a Business Model.