洞悉消費者心理(consumers' insight)的廣告, 近期在香港較罕見, 所以一看到這個美國DOVE的廣告,就很喜歡。
這廣告在2010美國超級碗(Super bowl)大賽電視直播期間播出, 廣告費相當高昂, 肯花錢賣廣告, 可想而知男性個人護理用品市場, 擁有相當潛力。
Super bowl commercial 2010 dove men care
45秒的廣告歌, 濃縮了男人的幾十個年頭, 果然犀利。
歌詞：
Get born, get slapped, now get to school
Get good at sports, always look cool.
Let's be strong, know how to fight.
Stay out late, but be polite .
Find a nice girl who'll say "I do"
Then have three kids who'll look just like you.
Release the hedge and mow the yard.
"Honey, can you open this jar?"
If you hear a noise in the middle of the night, check it out with a flashlight!
You've reached the stage where you feel at ease.
You've come this far and it wasn't a breeze.
You can take on anything; of course you can!
Because...you're a MAN!
想知多一點:
According to Brand Republic, “A spokesman from Unilever said the ad follows Dove Men+Care research which found that three quarters of men over 30 feel that advertising does not represent their real lives.” Hence, the campaign stresses the life of real men and the journey they embark on to become comfortable in their own skin.
source: http://campaignlive.co.uk/news/982471/Unilever-break-Dove-Men+Care-ad-March/
-
剛完成三星期替工, 同事們捱了幾晚通宵, 趕緊替某餐廳製作聖誕美食訂購表格。我不用OT, 但也有幫手寫標題﹑訂購細則等。客戶有無數有趣的要求, 例如: 明明是「$xx聖誕超值套餐」, 他們認為沒有特別, 便著你試幾款不同的寫法給他們揀, 字眼上必需包含: 聖誕或節日﹑超值或抵或優...
-
Who did this commercial for promoting a new property development in Hong Kong? I vote this is the most impressive TV commercial showing rece...
-
我從沒買過股票, 但有興趣, 不過要找一隻穏陣的, 因為我受不起刺激, 匯豐這隻藍籌股當然吸引, 但我沒資金投進去。昨天路經銀行,見派招股書,是關於 SOHO China 計劃於香港聯交所的主版上市,全球招股集資。這是一間以北京為基地的房地產開發公司, 公司的網站有這樣的資料: ...
No comments:
Post a Comment