My friend reminds us to check out their follow-up one day 'live' youtube campaign ;)
http://www.youtube.com/user/OldSpice#g/c/484F058C3EAF7FA6
http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php
http://www.fastcompany.com/1670314/old-spice-youtube-videos-wieden
And he thinks live filming of short responses to twitter mentions is 勁！
And he recommends this one, which came out just before the youtube campaign
http://www.youtube.com/user/OldSpice#p/c/08FE5A30DE090C62/0/uLTIowBF0kE
Friday, August 06, 2010
More on Old Spice Ad Campaign
多謝朋友跟進資料，原來他所指的Old Spice廣告，不止於一條廣告片，是一個很周詳的廣告企劃！
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