I just saw this Wong Kar Wai short film for Philips "Aurea television" from YouTube. Does it make any noise in the market?
The official website: Seduction by Light
For more information about this campaign, please click here.
This short film was shown when Philips launched their "Aurea television" in European expo IFA(德國柏林國際消費類電子產品展覽會) on August 30, 2007.
一貫王家衛風格, 一貫王家衛顏色, 一貫王家衛步伐, 一貫王家衛音樂。這段短片很重2046的感覺。2046, 我認為是最不好看的王家衛電影之一。
1 comment:
Thanks Christine for the information, I put the comments here:
4 Oct 07, 15:07
christine: the Philips Aurea campaign was developed by DDB Amsterdam. It was quite an eye opening for Philips and for Europe, especially the non-traditional approach. This even won an internal DDB award.
but in Asia, the reaction is so so, coz everyone is rather familiar with Wong Kar Wai and know his tricks and not that impressed lor
4 Oct 07, 22:42
亞周: Thanks Christine for information, just wonder how long did Wong Kar Wai finish this job form scratch? Cos he is well known for out of control!
6 Oct 07, 19:32
christine: the whole campaign from brief in to on air took over 18 months. i have no idea how much wong kar wai contribute to that.
7 Oct 07, 09:37
亞周: 18 months, the timing is not that long wor! i saw from the web, the story and concept is from DDB!
But don't know if Wong Kar Wai gave extra input!
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